Terms & Conditions

Alchemy Soul Terms and Conditions

Effective Date: 9 September 2026
Last updated: 9 September 2026

These Terms and Conditions (“Terms”) govern your access to and use of the Alchemy Soul mobile application, websites, digital content, subscriptions, and related services (together, the “Services”).

The Services are provided by Alchemy Soul Technologies Limited, a company incorporated in England and Wales under company number 16500393, with a registered/contact address at 167–169 Great Portland Street, 5th Floor, London W1W 5PF, United Kingdom (“Alchemy”, “we”, “us”, or “our”).

Please read these Terms carefully. They contain important information about your rights and responsibilities, health and wellness limitations, subscriptions, and our liability.

1. Agreement to these Terms

By creating an account, purchasing or starting a subscription or trial, clicking an acceptance control where presented, downloading, accessing, or using the Services, you agree to these Terms and acknowledge our Privacy Policy.

If you do not agree, do not use the Services.

If mandatory consumer law in your country gives you rights that cannot lawfully be excluded or limited, those rights continue to apply notwithstanding anything in these Terms.

2. Eligibility: adults only

The Services are intended only for people aged 18 years or over.

By creating an account or using the Services, you confirm that you are at least 18 and have legal capacity to enter into these Terms. We do not offer the Services to children and do not knowingly permit people under 18 to maintain an account.

If we reasonably believe an account is being used by someone under 18, we may suspend or close it and take appropriate steps regarding associated personal data in accordance with our Privacy Policy.

You must not misstate your age or permit a person under 18 to use your account.

3. What Alchemy Soul provides

Alchemy Soul is a consumer wellness, self-reflection, education, and lifestyle platform. Depending on your device, location, subscription, app version, and feature availability, the Services may include:

•  personal check-ins, wellness scores, summaries, trends, and reports;

•    digital journaling and reflection tools;

•    guided meditations, sleep content, breathwork, sound and music content, and educational material;

•    personalised or recommended wellness practices;

•    Aerin and other conversational, automated, or AI-assisted features;

•    plant-based recipe discovery, meal planning, nutrition estimates, grocery-list tools, and dietary preference filters;

•     courses, practitioner or guide content, and other wellness resources;

•     camera-based heart-rate readings and integrations with supported health-data platforms, including Apple HealthKit and Google Health Connect where available;

•      subscription, account, communication, and support functionality; and

•  new, changed, replacement, or experimental features that we may introduce from time to time.

Features may vary between iOS, Android, countries, subscription tiers, and app versions. Descriptions in marketing materials are general descriptions and do not guarantee that every feature will always be available to every user.

4. Alchemy Soul is not a healthcare service

Alchemy Soul is not a medical device, medical service, healthcare provider, mental-health service, psychotherapy service, nutritional therapy service, emergency service, or substitute for professional care unless we expressly state otherwise for a specific regulated service.

The Services and all associated content, scores, recommendations, summaries, meditations, meal plans, reflections, reports, conversational outputs, and educational materials are provided for general wellness, information, education, and personal development.

They are not intended to:

• diagnose, treat, cure, mitigate, or prevent any disease, disorder, injury, or health condition;

• provide medical, psychiatric, psychological, therapeutic, dietetic, or other regulated clinical advice;

• prescribe treatment, medication, supplementation, exercise, or dietary intervention;

• determine whether you are fit for a particular activity; or

• replace advice from an appropriately qualified professional who knows your circumstances.

Always seek advice from an appropriately qualified healthcare professional about symptoms, medical conditions, medications, mental-health concerns, pregnancy, eating disorders, allergies, significant dietary changes, injury, exercise limitations, or any other matter requiring professional assessment.

Do not delay, disregard, or stop professional treatment because of anything shown or generated by the Services.

5. Emergencies and crisis situations

Alchemy Soul, Aerin, and the other Services are not designed or staffed to respond to emergencies or crises and are not continuously monitored by clinicians.

If you believe that you or another person may be in immediate danger, may harm yourself or someone else, or may be experiencing a medical or mental-health emergency, contact your local emergency services or an appropriate qualified crisis or healthcare service immediately.

Do not rely on the Services for emergency detection, escalation, monitoring, or intervention.

6. Personalisation, wellness scores, and recommendations

The Services may use information you provide, information you choose to import, your interactions with the app, rule-based logic, statistical methods, and automated or AI-assisted systems to personalise content and produce scores, summaries, suggestions, or recommendations.

These outputs are simplifications designed to support reflection and engagement. They are not objective measurements of your overall health or wellbeing and may not capture important facts about your circumstances.

You remain responsible for deciding whether any suggestion is appropriate for you. You should not take a score, recommendation, trend, or automated output as a clinical conclusion or as evidence that a health condition is present or absent.

Individual outcomes vary. We do not promise that using the Services will improve any particular health, fitness, sleep, emotional, nutritional, spiritual, or lifestyle outcome.

7. Aerin and other AI or automated features

Aerin and any similar conversational or generative feature is an automated or AI-assisted system, not a human being or licensed professional.

Where required by law, the Services will identify AI interaction clearly at or before the relevant interaction.

Automated and AI-generated outputs can be inaccurate, incomplete, outdated, inconsistent, or inappropriate. They may misunderstand context and should not be treated as authoritative.

You must use your own judgement and independently verify important information. In particular, do not rely on Aerin or any automated feature for medical, mental-health, legal, financial, safeguarding, or emergency decisions.

We may use third-party technology providers to operate AI-assisted functionality. Personal-data handling associated with those providers is described in our Privacy Policy.

You must not deliberately attempt to use AI features to create unlawful content, defeat safety controls, extract confidential system information, interfere with the Services, or facilitate harm to another person.

8. Meditation, breathwork, sleep, sound, and movement content

Meditation, breathwork, relaxation, sound, sleep, and movement practices affect people differently.

Use them only in a safe environment and stop if you feel unwell, distressed, dizzy, faint, disoriented, short of breath, or otherwise uncomfortable.

Do not use sleep-inducing, deeply relaxing, eyes-closed, immersive, or attention-demanding content while driving, cycling on public roads, operating machinery, supervising a hazardous activity, or in any situation where reduced attention could create risk.

If you have a relevant medical or mental-health condition, are pregnant, have experienced seizures, fainting, significant respiratory or cardiovascular symptoms, trauma-related reactions, or have any concern about whether a practice is suitable, obtain appropriate professional advice before participating.

9. Nutrition, recipes, meal plans, and grocery information

Alchemy Soul’s nutrition and meal-planning features are general consumer wellness tools and are not medical nutrition therapy or individual clinical dietetic advice.

Nutrition values are estimates. They may be derived from public food-composition datasets (including the United States Department of Agriculture’s FoodData Central, which does not endorse or certify the Services), recipe calculations, standard serving assumptions, ingredient mappings, and other reference information. Actual values can vary because of natural variation, brands, preparation methods, cooking losses, substitutions, portioning, database limitations, and data-entry or mapping error.

You are responsible for checking whether meals, ingredients, portion sizes, calorie targets, nutrient values, dietary filters, and grocery quantities are suitable for you.

Allergies, intolerances, and ingredient safety

Dietary filters are convenience tools and are not a substitute for checking every ingredient and product label. We cannot guarantee that a recipe, ingredient, product, or substitution is free from an allergen, intolerance trigger, cross-contaminant, or ingredient you need to avoid.

Manufacturers can change formulations without notice. If you have an allergy, intolerance, coeliac disease, metabolic condition, medical dietary requirement, or other condition where ingredient choice may create risk, independently verify ingredients and seek professional advice where appropriate.

Food handling and preparation

You are responsible for safe food storage, handling, cooking, reheating, hygiene, and checking freshness. Any preparation notes, cooking times, or storage suggestions are general guidance and may need adjustment for your ingredients, equipment, environment, or local food-safety advice.

Dietary change

Consult an appropriately qualified professional before making substantial dietary or calorie changes if you have a medical condition, take medication affected by diet, are pregnant, have a history of disordered eating, or have any reason to believe a proposed plan may be unsuitable.

10. Heart-rate readings, HealthKit, Health Connect, and connected health data

The app can estimate your heart rate using your phone’s camera and flash. This is a general wellness indicator, not a medical device or clinical measurement, and readings can be affected by lighting, movement, device hardware, and other factors. Do not use it to monitor or diagnose a heart condition or any other medical matter.

Where available, you may also choose to connect supported health-data services such as Apple HealthKit or Google Health Connect.

Connecting these services is optional. You control the categories of data you authorise through the relevant platform controls.

Imported health and fitness data may be used to provide user-facing wellness features, personalisation, trends, or recommendations described in the app and Privacy Policy. Such data can be incomplete, delayed, inaccurate, affected by device or wearable limitations, or unavailable.

We do not guarantee the accuracy of data supplied by Apple, Google, a wearable, device, or another third party.

Heart-rate readings and health-platform data must not be treated as a substitute for professional measurement or clinical assessment.

Our handling of heart-rate and connected health data, including important restrictions on advertising and third-party sharing, is set out in our Privacy Policy.

11. Accounts and security

You may need an account to access some Services.

You agree to:

• provide information that is accurate to the best of your knowledge;

• keep your login credentials secure and confidential;

• use only your own account unless we expressly permit otherwise;

• promptly notify us if you suspect unauthorised access; and

• keep contact information reasonably up to date where it is needed for account or service communications.

You are responsible for activity carried out through your account to the extent permitted by law, except where unauthorised activity results from our failure to use reasonable care or from circumstances for which the law makes us responsible.

We may use authentication, security, rate-limiting, fraud-prevention, or verification measures to protect users and the Services.

12. Your private content and journal entries

You retain ownership of original content you submit to the Services, including journal entries, reflections, and other text you create (“User Content”).

You grant us a limited, non-exclusive, worldwide licence to host, store, reproduce, transmit, format, process, and otherwise use User Content only as reasonably necessary to:

• provide and personalise the Services you request;

• maintain security, reliability, backups, and technical operation;

• comply with law and enforce these Terms; and

• carry out other processing described in our Privacy Policy.

This licence does not give us a general right to publish your private journal entries or use them in advertising.

You are responsible for ensuring that User Content you submit does not unlawfully infringe another person’s rights or contain information you have no right to provide.

Please avoid entering another person’s sensitive personal information unless you have a lawful and appropriate reason to do so.

13. Our content and intellectual property

The Services, software, interface, designs, branding, trademarks, logos, databases, compilations, recommendation systems, text, graphics, audio, video, meditations, courses, and other materials are owned by or licensed to Alchemy Soul Technologies Limited and are protected by intellectual-property laws.

Subject to these Terms, we grant you a limited, personal, revocable, non-exclusive, non-transferable licence to use the Services for your own non-commercial use.

Except where applicable law expressly allows otherwise, you may not:

• copy, redistribute, sell, rent, sublicense, publicly perform, or commercially exploit the Services or our content;

• scrape, systematically extract, harvest, or build datasets from the Services;

• reverse engineer, decompile, disassemble, or attempt to derive source code, models, prompts, algorithms, or non-public system logic;

• remove copyright, trademark, attribution, or proprietary notices;

• use our content, practitioner content, or brand to train a competing model or service without permission; or

• create misleading derivative products suggesting endorsement by Alchemy or our practitioners.        

Nothing in these Terms transfers ownership of our intellectual property to you.

14. Practitioner and third-party content

Some content is created by independent practitioners, guides, licensors, or other third parties and is licensed to or made available through Alchemy.

The inclusion of a practitioner or third-party resource does not mean that Alchemy guarantees the practitioner’s qualifications, opinions, availability, methods, or suitability for you, except to the extent we expressly state otherwise.

Practitioner content remains subject to the same wellness and professional-advice limitations in these Terms unless a specific service is expressly identified as a separately regulated professional service.

15. Subscriptions, trials, and paid features

Some Services are free and others require a paid subscription or purchase. The price, billing period, trial terms (if any), included features, and applicable taxes will be shown before purchase through the relevant app store or purchase interface.

App-store billing

Where you subscribe through the Apple App Store or Google Play:

• payment is processed by the relevant platform, not directly by Alchemy;

• the platform’s payment, billing, cancellation, and refund terms also apply;

• subscriptions generally renew automatically unless cancelled before the renewal takes effect, as described by the relevant platform;

• you can manage or cancel the subscription through the platform account used to purchase it; and

• deleting the Alchemy Soul app or your Alchemy account does not necessarily cancel an app-store subscription. You must cancel the subscription through the relevant store unless the platform provides another method.      

We do not receive your full payment-card details from Apple or Google.

Free trials and introductory offers

If a free trial or introductory offer is available, the purchase screen will state its duration and what happens when it ends. Unless the store or offer states otherwise, a trial linked to an auto-renewing subscription converts to the paid subscription shown at sign-up unless cancelled before the trial ends.

Eligibility for a trial or promotional offer may be limited by the platform, account history, territory, or promotion rules.

Price changes

Prices may change. Any change to an existing auto-renewing subscription will be handled in accordance with applicable law and the relevant platform’s rules, including notice or renewed consent where required.

16. Cancellations, refunds, and statutory consumer rights

You may cancel an auto-renewing subscription at any time for future renewal through the platform or billing method through which you purchased it. Cancellation normally takes effect at the end of the current paid period unless applicable law or the platform provides otherwise.

Refund requests for purchases processed by Apple or Google may need to be made through the relevant platform. Platform rules do not remove any statutory rights you have against us that cannot legally be excluded.

UK and other mandatory consumer rights

Nothing in these Terms excludes rights you have under the Consumer Rights Act 2015, the Consumer Contracts (Information, Cancellation and Additional Payments) Regulations 2013, or other mandatory consumer law that applies to you.

Where applicable law gives you a cooling-off or cancellation right, that right applies subject to the legal rules governing digital content and services. If you request immediate supply of digital content or immediate performance of a service during a statutory cancellation period, you may be asked to give express consent to that immediate supply and acknowledge the effect this may have on your cancellation rights.

If digital content or a service does not meet mandatory legal standards, you may have remedies that cannot be restricted by these Terms.

17. Acceptable use

You must use the Services lawfully and in a way that does not harm the Services, other users, our practitioners, or third parties.

You must not:

• access or use another person’s account without permission;

• interfere with security, authentication, access controls, networks, servers, or technical measures;

• introduce malware, malicious code, automated attacks, or excessive requests;

• probe or exploit vulnerabilities except under a programme we expressly authorise;

• use bots, scrapers, crawlers, or automated extraction tools except where we expressly permit them; 

• use the Services to threaten, harass, exploit, defraud, or unlawfully harm another person;

• upload unlawful content or content that infringes intellectual-property, privacy, confidentiality, or other rights;

• impersonate Alchemy, a practitioner, another user, or another person;

• resell access or use a consumer account for an unauthorised commercial service;

• manipulate, falsify, or abuse features in a way that compromises the integrity or security of the Services; or

• use the Services in violation of sanctions, export-control rules, or other applicable law.

We may investigate suspected misuse and take proportionate action, including restricting access, where reasonably necessary to protect users, the Services, or legal rights.

18. Third-party platforms, services, and links

The Services depend on or may link to third-party products and services, including operating systems, app stores, cloud infrastructure, analytics, payment systems, health-data platforms, AI technology, external websites, and device capabilities.

Third parties operate under their own terms and privacy practices. We do not control their services and are not responsible for their independent acts or omissions, except where the law makes us responsible.

Availability or compatibility can change because of third-party decisions, device updates, permissions, network conditions, or regional restrictions.

You must comply with applicable third-party terms when using the Services.

19. Apple App Store and Google Play

Apple App Store

If you obtained the app through the Apple App Store, the following additional terms apply, and Apple’s standard Licensed Application End User License Agreement, available at https://www.apple.com/legal/internet-services/itunes/dev/stdeula/, applies to the extent these Terms do not address a matter it covers:

•  these Terms are an agreement between you and Alchemy only, not Apple. Apple is not responsible for the app or its content;

•  the licence granted to you is limited to a non-transferable licence to use the app on Apple-branded devices that you own or control, as permitted by the Usage Rules in Apple’s Media Services Terms, including through Family Sharing or volume purchasing where available;

•  Alchemy, not Apple, is solely responsible for providing any maintenance and support for the app;

•  to the extent any warranty applies and is not disclaimed, in the event of a failure of the app to conform to that warranty you may notify Apple and Apple will refund the purchase price of the app to you; to the maximum extent permitted by law, Apple has no other warranty obligation whatsoever with respect to the app;

•  Alchemy, not Apple, is responsible for addressing any claims relating to the app or your use of it, including product-liability claims, claims that the app fails to conform to legal or regulatory requirements, and claims under consumer-protection, privacy, or similar law;

•  if a third party claims that the app infringes its intellectual-property rights, Alchemy, not Apple, is responsible for the investigation, defence, settlement, and discharge of that claim to the extent required by these Terms;

•  you represent that you are not located in a country subject to a U.S. Government embargo or designated as a “terrorist supporting” country, and that you are not listed on any U.S. Government list of prohibited or restricted parties;

•  you must comply with applicable third-party terms when using the app; and

•  Apple and its subsidiaries are third-party beneficiaries of these Terms and, upon your acceptance, may enforce them against you.

Our contact details are set out in section 32.

Google Play

If you obtained the app through Google Play, your use and purchases are also subject to the applicable Google Play Terms of Service.

If a mandatory platform term conflicts with these Terms, the mandatory platform term applies to the extent of the conflict.

20. Service availability, maintenance, and changes

We aim to provide a reliable service but do not promise uninterrupted or error-free availability.

We may need to suspend, restrict, update, repair, replace, or discontinue parts of the Services for maintenance, security, legal, technical, operational, commercial, or third-party reasons.

We may change features, content libraries, user interfaces, recommendation logic, supported devices, or plan limits over time.

Where a change materially reduces a paid service during a current paid period, we will act reasonably and in accordance with applicable consumer law. Nothing in this section permits us to remove rights that the law makes mandatory.

We are not responsible for failures caused solely by circumstances outside our reasonable control, but this does not affect any responsibility we have under mandatory law.

21. Updates and device requirements

You may need to install app or operating-system updates to continue using some features safely and correctly.

We may cease supporting older operating systems, devices, integrations, or app versions where reasonably necessary for security, reliability, platform compatibility, or product development.

Your carrier, internet provider, device manufacturer, Apple, Google, or other third parties may charge you separately for data or services. Those charges are your responsibility.

22. Privacy

Our processing of personal data is governed by our Privacy Policy, which explains what we collect, why we use it, how health data is handled, who receives data, international transfers, retention, security, and your privacy rights.

The Privacy Policy is not intended to reduce any rights you have under applicable data-protection law.

23. No guarantee of outcomes or third-party information

To the extent permitted by law, we do not guarantee:

•  a specific wellness, nutrition, fitness, sleep, emotional, spiritual, or personal-development result;

•  that recommendations or generated outputs will be error-free or suitable for every person;

•  that third-party health, nutrition, device, or platform data will be complete or accurate;

•  that every feature, practitioner, recipe, meditation, course, or integration will remain available indefinitely; or

•  that the Services will be compatible with every device, wearable, or operating-system version.

This section does not exclude any warranty or statutory standard that applicable law does not allow us to exclude.

24. Our responsibility to consumers

Nothing in these Terms excludes or limits liability where it would be unlawful to do so. In particular, nothing excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded.

If you are a consumer, we are responsible for loss or damage that is a reasonably foreseeable result of our breach of these Terms or our failure to use reasonable care and skill where applicable law makes us responsible.

We are not responsible for loss or damage that:

•  was not reasonably foreseeable when the contract was made;

•  results from your use of the Services contrary to these Terms, safety instructions, or professional advice;

•  results from inaccurate information you supplied where we could not reasonably have known it was inaccurate;

• results solely from an independent third party, device, network, or platform outside our reasonable control; or

• is a business or commercial loss where you use the Services wholly or mainly for personal consumer purposes.

Where applicable law permits a financial cap for a particular claim, and the claim does not involve a non-excludable consumer right or any liability that cannot lawfully be limited, our aggregate liability for direct loss arising from that claim will not exceed the greater of £100 and the amount you paid to Alchemy for the Services in the 12 months before the event giving rise to the claim.

This limitation applies only to the extent it is fair, reasonable, and lawful in your circumstances.

25. Business use

The Services are designed primarily for personal consumer use. If you nevertheless use them for business purposes, you do so only where permitted by us.

To the fullest extent permitted by law for business users, we exclude liability for loss of profit, revenue, business, contracts, anticipated savings, goodwill, business opportunity, and indirect or consequential loss.

Any rights that apply specifically to consumers may not apply to business users.

26. Suspension and termination by us

We may suspend or terminate access where reasonably necessary because:

•  you materially or repeatedly breach these Terms;

•  we reasonably suspect fraud, security compromise, unlawful activity, or serious misuse;

•   payment remains due after applicable platform processes;

•   continued access would create a legal, security, safety, or material operational risk; or

•    we discontinue the Services.

Where appropriate, we will give reasonable notice and an opportunity to remedy a breach. We may act immediately where the situation is urgent, unlawful, abusive, fraudulent, or creates a material security or safety risk.

If we terminate a prepaid paid service for reasons unrelated to your breach, you may be entitled to an appropriate refund for an unused period where required by law or applicable platform rules.

27. Closing your account

You may stop using the Services at any time and may request account deletion through available in-app tools or by contacting us.

Account deletion and subscription cancellation are separate processes. If your subscription was purchased through an app store, you must also cancel it through that store to prevent future renewal.

Deletion of personal data is handled in accordance with the Privacy Policy and applicable law, including any limited retention required for legal, security, financial, backup, or dispute purposes.

28. Changes to these Terms

We may update these Terms to reflect changes in law, regulation, platform rules, security, technology, features, or our business.

For material changes, we will provide reasonable notice through the app, email, website, or another appropriate channel. Where applicable law requires fresh consent, we will request it.

Changes will not retroactively remove rights that accrued before the change.

If you do not agree to a material change, you may stop using the Services and, where relevant, cancel your subscription.

29. Communications

We may send service-related communications that are reasonably necessary to operate your account, deliver purchased Services, notify you about security or legal matters, or administer subscriptions.

Marketing communications are handled separately and, where required, are sent only with the appropriate consent or lawful basis. You can opt out of marketing without losing essential service communications.

30. Governing law and disputes

These Terms and our contractual relationship are governed by the laws of England and Wales, subject to any mandatory consumer protections of the country in which you live.

If you are a consumer resident in another part of the United Kingdom, the EEA, or another jurisdiction whose law gives you mandatory local rights or court access, nothing in these Terms deprives you of those rights.

If a dispute arises, please contact us first so we can try to resolve it fairly and promptly.

Nothing in these Terms requires you to use private arbitration or mediation before exercising a statutory right or bringing a claim where applicable law permits you to do so.

31. General legal terms

Severability

If a court or competent authority finds part of these Terms unlawful or unenforceable, the remaining provisions will continue to apply to the extent legally possible.

No waiver

If we do not immediately enforce a provision, that does not mean we waive it.

Assignment

You may not transfer your account or rights under these Terms without our consent where such restriction is lawful. We may transfer our rights and obligations as part of a reorganisation, financing, merger, acquisition, sale of business, or similar transaction, provided this does not reduce mandatory consumer rights.

Entire agreement

These Terms, the Privacy Policy, the purchase information presented at checkout, and any additional terms expressly stated for a specific feature form the agreement governing your use of the Services. Mandatory platform terms may also apply.

Language

If these Terms are translated, the English version will govern to the extent permitted by applicable law, unless local law requires otherwise.

32. Contact us

Alchemy Soul Technologies Limited
167–169 Great Portland Street, 5th Floor
London W1W 5PF
United Kingdom

Company number: 16500393
Email: connect@alchemysoultech.com
Website: https://alchemysoultech.com