Privacy Policy

We value your privacy and are committed to transparently explaining how we use, and protect your information.

Effective Date: July 2025
Company: Alchemy Soul Technologies Limited
Website: https://alchemysoul.app
Data Controller: Alchemy Soul Technologies Limited

1. Information We Collect

Personal Data
When you sign up or interact with the app, we collect:

  • Name and email address

  • Wellness-related information you voluntarily provide (journal entries, nutrition preferences, goals)

  • Communication preferences

  • Payment information (processed by third-party providers)

Usage Data
We collect anonymized analytics data including:

  • Session duration and frequency

  • Feature usage patterns

  • App performance data and crash logs

  • User interaction data (anonymized)

Device Data

  • Device type and operating system

  • IP address (for security and troubleshooting)

  • App version and settings

  • Unique device identifiers

Cookies and Tracking Technologies
We use cookies and similar technologies to:

  • Remember your preferences

  • Analyze app usage

  • Provide personalized content

  • Ensure security

You can manage cookie preferences through your device settings.

2. Legal Basis for Processing

We process your personal data based on:

  • Contract Performance: To provide our services and fulfill our obligations to you

  • Legitimate Interests: To improve our services, ensure security, and provide customer support

  • Consent: For marketing communications and non-essential cookies (you can withdraw consent at any time)

  • Legal Obligations: To comply with applicable laws and regulations

3. How We Use Your Information

We use your information to:

  • Provide personalized wellness experiences and tailored content

  • Enable journaling, goal tracking, and wellness recommendations

  • Process payments and manage subscriptions

  • Provide customer support and respond to inquiries

  • Improve app performance, security, and user experience

  • Send service updates and promotional content (with your consent)

  • Comply with legal obligations and protect our rights

4. Data Sharing and Disclosure

We do not sell or rent your personal data.

We may share limited information with:

  • Service Providers: Trusted third-party providers for hosting, analytics, payment processing, and customer support (under strict confidentiality agreements)

  • Legal Requirements: When required by law, court order, or to protect rights, safety, and legal compliance

  • Business Transfers: In connection with mergers, acquisitions, or asset sales (with appropriate safeguards)

5. International Data Transfers

Data may be transferred to and processed in countries outside the UK/EU. We ensure appropriate safeguards through:

  • Standard Contractual Clauses (SCCs)

  • Adequacy decisions by the UK/EU authorities

  • Other approved transfer mechanisms

6. Data Storage and Retention

Storage: Data is stored securely on EU/UK-compliant servers with industry-standard encryption.

Retention Periods:

  • Account data: Until account deletion plus 30 days

  • Journal entries: Until deletion by user or account termination

  • Usage analytics: 24 months maximum

  • Financial records: 7 years (legal requirement)

  • Marketing preferences: Until withdrawal of consent

7. Children’s Privacy

The app is intended for users aged 18 and above. We do not knowingly collect personal data from children under 18 without verifiable parental consent. If you believe we have collected such data, contact us immediately for deletion.

8. Your Rights Under GDPR

You have the right to:

  • Access: Request copies of your personal data

  • Rectification: Correct inaccurate or incomplete data

  • Erasure: Request deletion of your data (“right to be forgotten”)

  • Portability: Receive your data in a structured, machine-readable format

  • Restriction: Limit how we process your data

  • Objection: Object to processing based on legitimate interests

  • Withdraw Consent: For consent-based processing

How to Exercise Rights:

9. Security Measures

We implement industry-standard security measures including:

  • End-to-end encryption for sensitive data

  • Regular security audits and updates

  • Access controls and authentication

  • Secure data transmission (HTTPS/TLS)

  • Regular encrypted backups

Important: No system is 100% secure. Please use strong passwords and protect your login credentials.

10. Data Breach Notification

In the unlikely event of a data breach:

  • We will notify relevant authorities within 72 hours

  • Affected users will be informed without undue delay

  • We will provide guidance on protective measures

  • We will investigate and take appropriate remediation steps promptly

11. Third-Party Services

Our app integrates with third-party services (e.g. payment processors, analytics providers, hosting platforms). These providers have their own privacy policies and terms. We recommend reviewing them.

Key Third-Party Categories:

  • Payment processors (for subscription management)

  • Analytics providers (for app improvement)

  • Cloud hosting services (for data storage)

  • Communication tools (for customer support)

12. Marketing Communications

With your consent, we may send:

  • Product updates and feature announcements

  • Wellness tips and educational content

  • Promotional offers and discounts

Opt-out options:

13. Automated Decision-Making

We use automated processing to:

  • Personalize wellness recommendations

  • Generate AI-driven reflective prompts

  • Customize app content and features

You have the right to request human review of any automated decision that significantly affects you.

14. Contact Information

For data protection inquiries:
Email: connect@alchemysoultech.com
Subject Line: “Data Protection Inquiry”
Website: https://alchemysoul.app

Regulatory Authority:
If you are unsatisfied with our response, you may contact the UK Information Commissioner’s Office (ICO) at ico.org.uk.

15. Updates to This Policy

We may update this Privacy Policy to reflect:

  • Changes in legal requirements

  • New features or services

  • Improved data practices

Notification of Changes:

  • Email notification for material changes

  • In-app notifications

  • Website posting with updated effective date

Continued use of the app after notification constitutes acceptance of the updated policy.

Last updated: July 2025

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